Bonnaroo Rack Brochure & Poster Series
In Graphic Design 353: Typography II, I had to come up with a 7 page rack brochure of an art festival of my choice. Done on Adobe Indesign.
My concept is called "Eye See You." If you've been to a concert or festival you know the feeling of angst and excitement for the performer. Lights are shining everywhere, people are cheering, and you know you're about to have the time of your life. Like the anticipation you feel in person, I want the same feeling for my spreads. Every page has spotlights shining everywhere creating geometric lines and negative space. Different widths, lengths, and colour for variety and contrast. These lights will draw the eye all over the page giving you something to follow. The lights will help with spotlighting the most important information. Like stage lights shine on the performer, these lights are shining on the important headers, information or text on the pages. The feeling is vibrant, playful, and hypnotic.
While I had to go along with the theme "Eye See You", I want to play around with the words. I decided to have a spotlight shooting out letters that turn into confetti. The posters are like the finale. At the end of a concert or festival is a huge celebration with confetti, crazy lights, or fireworks. The letters come from lyrics of Odesza, Kendrick Lamar, and Zedz Dead who are all headliners of Bonnaroo 2023.